Acceptance of the existence of salafi in the development of da’wah in Riau Islamic Malay society

Salafi da’wah has recently spread rapidly to various regions in Indonesia. The presence of salafi does not often lead conflict as a result the method used. Unlike case Riau, especially Pekanbaru, last decade gained place hearts people so that it experienced rapid increase. purpose this paper is analyze factors led acceptance Pekanbaru society. This uses qualitative based on series interviews with 15 informants. Informants were selected paper. study found manḥaj society was caused by internal and external factors. Internal consist which aims carry out Islamic teachings accordance Quran Sunnah, profile ustadz (Islamic scholar or preacher) who da’wah. Meanwhile, values contained Malay culture character open differences. form salafism accelerated development establishing mosques centers, educational institutions, developing economic activity through herbal sales centers ṭibbun nabawi. cannot make generalizations; therefore, recommended comparative be conducted other have same character.